What Is a Brand Kit Portal — And Why Every Designer Needs One

If you’ve ever finished a branding project and then spent the next three months answering “hey, can you resend the logo?” — this one’s for you.

Every designer, freelancer, and agency owner knows the feeling. You wrap up the work. The client loves it. You’ve built something solid — a logo system, a color palette, a full typography guide, brand photos, collaterals, the whole thing. Then comes the part nobody warned you about in design school.

The handoff.

You zip the logos and email them. The client can’t open the SVG. You send a PNG. They ask for the hex codes — you paste them into Slack. A week later, their developer asks for the Figma file. You dig through your folders, find it, share it — but they don’t have a Figma account, so you export everything manually. Then their new marketing hire emails asking if there’s a “brand document” somewhere.

You’ve answered the same question four times across three different channels. And somewhere along the way, someone downloaded the wrong version of the logo and it’s already been used in a printed flyer.

This is the quiet tax of creative work. The design part is the fun part. The aftermath — the scattered files, the repeated requests, the outdated Dropbox links — that’s the part that silently eats hours every single week.

We built BrandKity because we were done paying that tax.

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So What Is BrandKity, Exactly?

BrandKity is not a design tool. It’s not a digital asset manager with a steep learning curve. It’s not a website builder or a CMS or yet another place to store files.

It’s one clean, shareable URL for every brand you manage.

You create a brand kit inside BrandKity, organize everything into structured blocks — colors, typography, logos, visuals, videos, icons, collaterals, source files, and brand guidelines — publish it with one click, and hand your client a single link. They open it in any browser. No account needed. No app to download. Everything is right there, exactly where it should be, labeled exactly as it should be.

That link doesn’t expire. The assets stay put. Six months after the project ends, two years after — the client can still open that URL and find the right logo, the correct hex codes, the brand fonts. No archaeology. No “I think it was in that old email thread.”

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What Goes Inside a Brand Kit

Every kit is built from blocks — nine types of structured content sections that cover everything a brand actually needs to communicate:

• Colors — Add every swatch with Hex, RGB, CMYK, and Pantone values side by side
• Typography — Document font families, weights, sources (Google Fonts, Adobe, custom), and usage notes like “Headings” or “Body text”
• Logos — Organized by variant: Primary, Horizontal, Icon Mark, Monochrome, Reversed — each in its own slot
• Visuals — Brand photography and lifestyle images
• Videos — Brand reels, product demos, motion assets
• Icons — Icon sets in SVG format
• Collaterals — Business cards, letterheads, presentation decks, anything print-ready
• Resources — Figma source files, ZIPs, docs — the stuff developers and vendors need
• Brand Guidelines — Rich text blocks for brand story, tone of voice, do’s and don’ts, values

There’s no ambiguity. When someone opens the kit, they don’t have to figure out which file is which. The structure does that work for them.

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The Part That Changes Everything for Agencies

If you manage one or two brands, the manual workflow is fine. You create the kit, upload the files, fill in the colors and fonts, publish. Maybe 30 to 40 minutes per kit. Annoying, but manageable.

But if you’re an agency with 20, 30, or 50 active client brands — that math stops working fast. Setting up even 10 kits manually is a full workday. It’s repetitive, it’s tedious, and it’s exactly the kind of work that shouldn’t require a human in 2026.

So we built something for that.

BrandKity now ships with an official MCP server — @brandkity/mcp on npm — which connects directly to AI agents like Claude Desktop, Cursor, and Windsurf. If you use any of these tools, you can now automate the entire kit creation process from a single instruction.

You tell your AI agent:

“Create a brand kit for Acme Corp. The files are in ~/Projects/AcmeCorp/brand-assets/. The guidelines are in brand-guidelines.md.”

And the agent gets to work. It reads your guidelines file, extracts the brand colors and font choices, creates the kit, uploads every logo variant to the correct slot, fills in the full color palette with Hex, RGB, CMYK, and Pantone values, adds the typography with weights and usage notes, uploads brand photos and Figma source files, and publishes the portal.

Then it hands you back the live URL.

The whole thing takes under 30 seconds. What used to take 30 to 40 minutes of clicking through a dashboard is now a single sentence in your AI chat window.

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“But I Already Use Google Drive / Notion / Dropbox”

We hear this a lot. And honestly, those tools work — until they don’t.

The problem with Google Drive is that it’s a folder. Files sit in a list. There’s no structure telling anyone what’s primary vs. secondary, what’s the current version, what the color values actually are. The burden of understanding falls on the person opening it.

Notion is better for documentation, but it’s not built for assets. Embedding a logo in a Notion page and sharing a live SVG are very different things. And Notion pages get messy. They get outdated. They drift.

Dropbox and WeTransfer links expire. Brand guidelines PDFs get downloaded once and then forgotten in someone’s Downloads folder.

BrandKity is purpose-built for this single job. The structure is enforced — colors have proper values, logos have named variants, guidelines live alongside the assets they describe. It’s designed to be opened by clients, developers, print vendors, and new team members who have no context about your internal folder structure. It just makes sense the moment you open it.

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Who Actually Needs This

Not everyone — and we’re comfortable saying that. BrandKity is not trying to be everything to everyone. It does one job, and it does it well.

You’ll get the most out of it if you fall into one of these categories:

Freelance Designers

You finish a brand identity project and want to hand off everything cleanly — without being the “logo person” for the next two years. One link solves this permanently.

Design Agencies

You manage multiple client brands simultaneously and need a scalable system for delivering and maintaining brand assets. The MCP automation is built specifically for you.

In-House Brand Teams

You need a single source of truth for your brand that new hires, external vendors, and developers can access instantly — without being added to Figma or trained on your folder structure.

Developers Using AI Agents

If you’re already using Claude Desktop or Cursor for your workflow, the BrandKity MCP integration slots directly in. Automate kit creation as part of any larger client onboarding or project setup flow.

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The Honest Take

BrandKity is not trying to replace your design workflow. We don’t touch Figma, we don’t generate anything, we don’t have an AI that creates logos. We exist after the work is done — to make sure the work you’ve already done is delivered properly, stored permanently, and accessible to anyone who needs it.

That’s a narrow job. But it’s a job that matters every time a client emails asking for “that logo file again.”

If you’ve ever had that email — you already know why we exist.

Try BrandKity free

Create your first brand kit in minutes. No credit card required.Go to brandkity.com →