Digital Asset Management

Digital asset management built for brand teams

Traditional DAM platforms are built for enterprise IT teams. BrandKity is built for the people who actually work with brand assets — designers, agencies, and brand managers who need to organize and share brand files without the complexity.

Every brand digital asset, organized in one place

BrandKity covers the full range of brand digital assets your team needs to manage and distribute.

Visual Identity

  • Logo files (SVG, PNG, PDF)
  • Color palettes with HEX/RGB/CMYK
  • Typography systems
  • Icon sets

Brand Guidelines

  • Usage rules and do/don'ts
  • Brand story and values
  • Tone of voice guidelines
  • Photography style

Marketing Assets

  • Social media templates
  • Presentation decks
  • Print collaterals
  • Email signatures

Files & Resources

  • Source files (AI, Figma, PSD)
  • Brand documentation
  • External tool links
  • Video assets

BrandKity vs traditional DAM software

Enterprise DAM platforms solve enterprise problems. BrandKity solves the brand sharing problem that most teams actually have.

AspectTraditional DAMBrandKity
Who it is forLarge enterprises with dedicated DAM adminsDesigners, agencies, and brand teams of any size
Setup timeWeeks of onboarding and configurationUnder 5 minutes — no training required
Cost$500–$5,000+/month with annual contractsFree to start. Paid plans from $9/month
Sharing modelRequires recipient login or DAM accountOne shareable link — no login required to view
Brand focusGeneral file storage with metadata taggingPurpose-built for brand assets: colors, fonts, logos, guidelines
UpdatesManual version management and re-distributionEdit once, live everywhere — no re-sending

Digital asset management questions

What is digital asset management for brands?

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Digital asset management (DAM) for brands means organizing, storing, and distributing brand-specific digital files — logos, colors, fonts, guidelines, templates, and marketing collateral — in a way that keeps them accessible, current, and properly controlled. BrandKity is a brand-focused DAM alternative built specifically for this use case: a structured Brand Kit portal, shareable via a single URL, that replaces Drive folders and zip files entirely.

What is a Brand Kit and how does it relate to digital asset management?

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A Brand Kit is BrandKity's delivery format for brand digital asset management — a structured, shareable web portal containing logos, color palette (HEX/RGB/CMYK), typography, visuals, files, and guidelines in one organized place. Instead of managing files in a generic DAM system, you build a Brand Kit that is purpose-structured for brand identity assets and shareable via a single link with no login required.

How is BrandKity different from traditional DAM software?

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Traditional DAM platforms like Bynder, Brandfolder, and Canto are built for enterprise IT teams managing thousands of files with complex metadata taxonomies, rights management, and integration pipelines. BrandKity is purpose-built for brand teams, agencies, and designers who need to organize and distribute brand identity assets fast — without weeks of setup, admin training, or five-figure annual contracts.

Do recipients need an account to access brand assets in BrandKity?

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No. BrandKity Brand Kits are shareable via a single URL. Clients, partners, vendors, and press can view and download assets without creating an account. You control access: public (open link), password-protected, or email OTP (restricted to specific addresses). Download permissions are controlled separately from view access.

Can BrandKity replace our current DAM system?

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For most small to mid-size brand teams, agencies, startups, and founders, yes. If your primary need is organizing and sharing brand identity assets — logos, colors, fonts, guidelines, templates — BrandKity covers that workflow completely and at a fraction of enterprise DAM pricing. For large enterprises managing hundreds of thousands of files with complex rights management workflows, a full enterprise DAM may be needed in addition.

What file types can I store in BrandKity?

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BrandKity supports all common brand file formats: SVG, PNG, JPG, WEBP, PDF, AI, EPS for logos and visuals; MP4, MOV, WebM for video; TTF, OTF, WOFF, WOFF2 for fonts; ZIP, DOC, DOCX, PPT, PPTX, Figma, and Sketch files via resource blocks. Colors are defined with HEX/RGB/CMYK values and fonts can be embedded via Google Fonts or Adobe Fonts URLs.

How does BrandKity handle version control for brand assets?

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BrandKity uses a live-link model rather than version history. When you update an asset in your Brand Kit, the change is immediately reflected for everyone with the link — there is only ever one current version. This eliminates the version confusion problem: no 'logo_v3_FINAL_USE_THIS.png' chains, no re-sending, no stale files in the wild.

Is BrandKity suitable for enterprise brand teams?

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BrandKity works well for enterprise brand teams that need to distribute brand assets to external stakeholders — agencies, vendors, press, and partners. The Agency plan ($59/month) supports unlimited Brand Kits, unlimited custom domains, 10 team members, and 200 GB storage. For internal enterprise DAM needs with complex rights management, BrandKity is best used alongside existing enterprise systems for the external distribution layer.

How much does BrandKity cost compared to enterprise DAM tools?

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BrandKity has a free plan with up to 3 Brand Kits and no credit card required. Paid plans run $9–$59/month. Enterprise DAM platforms like Bynder and Brandfolder typically cost $500–$5,000+ per month with annual contracts. BrandKity delivers the brand asset sharing functionality most teams actually need at a fraction of the cost.

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Your brand deservesone home.

Start sharing everything in one link. Free — no credit card required.