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Brand Kit

Tangible Task

A journey of a thousand miles begins with a single step.

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WHAT WE BELIEVE

We believe in making the complex understandable, in breaking it down into concrete steps, and in designing experiences that help transform intention into execution. Every goal becomes more achievable when it can be understood. Every process becomes more sustainable when it can be broken down. And every progress becomes real when there is a clear next step. — That is the idea that underpins our work: helping ideas move beyond mere thoughts and become action, because information is no longer scarce; direction is.

That conviction defines everything we do.

WHO WE ARE

Tangible Task is a digital tool designed to help people transform large personal goals into concrete actions through tangible, AI-powered tasks.

Our technology isn't meant to replace human thought, but rather amplify it: making it clearer, more organized, and more useful for moving forward. That's why we've built an experience focused on reducing the friction between having an idea and knowing what to do with it.

Our approach is embodied in four main functions:

  • We break down large tasks into concrete actions.

  • We provide a clear and concrete next step.

  • We deliver optimal and efficient learning to our users.

  • We reduce mental blocks through a user-friendly experience.

WHAT WE DO

Through our platform, we put technology at the service of clarity, organization, and progress for our users.

Every recommendation, workflow, and experience is designed to reduce friction between intention and execution, focusing on providing our users with a productive, useful, and high-quality ecosystem.

We design for clarity.

  • Ideas often appear complete in the mind but blurred in practice. We take that mix of intention and organize it until it begins to reveal a clear path.

We transform knowledge into progress.

  • Our technology understands that every goal has multiple possible paths. That's why we analyze, organize, and break down large processes into understandable steps, creating experiences that align with our philosophy.

We design a better way forward.

  • We believe that productivity isn't about doing more, but about better understanding what to do and why to do it. We combine artificial intelligence, structure, and context to create an ecosystem where people can make better decisions, reduce friction, and move forward on a path designed for them.

COLORS

4 colors

  • These colors form the basis of our visual identity. They should be used as the primary reference and take priority when working with a limited color palette.

LOGOS

10 variants

Our logo system consists of three main versions: the primary logo, the horizontal logo, and the brand icon. Each has been designed to ensure clarity, recognition, and consistency across different contexts and sizes.

The primary logo should be used whenever space allows. The horizontal logo offers an alternative for larger formats, while the icon is reserved for compact applications such as favicons, apps, profiles, and navigation elements.

Logo Black

Logo White

Logo Black SVG

Logo White SVG

Horizontal Logo Black

Horizontal Logo White

Horizontal Logo Black SVG

Horizontal Logo White SVG

Icon

Icon SVG

ILLUSTRATION

Illustration plays a central role in how we communicate ideas. Many challenges begin as something abstract: a goal, a decision, a direction, a plan. Through illustration, we transform those concepts into visual frameworks that are easier to understand and navigate. Rather than decorating information, our illustrations are designed to reveal structure, clarify complexity, and make progress visible. They serve as visual representations of the principles that guide meaningful action.

IN USE & MOCKUPS

In this section, we will explore how the Tangible Task brand identity comes to life in different applications.

VIDEOS

Audiovisual content brings Tangible Task's vision to life. Through ads, presentations, visual concepts, intro sequences, and branding pieces, we communicate our ideas clearly, dynamically, and memorably.

Every piece we create reinforces our mission to transform complexity into progress.

ICONS

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RESOURCES

TangibleTask Color Palettes.zip

ZIP1 KB

TangibleTask_Identity_Suite.zip

ZIP3.8 MB