About GitHub
GitHub is the world's leading AI-powered developer platform — home to over 100 million developers who build, ship, and maintain software together. GitHub accelerates human progress through developer collaboration, providing tools for version control, code review, CI/CD, security, and AI-assisted development via GitHub Copilot.
Mission: Accelerate human progress through developer collaboration.
Vision: A world where everyone can build software — empowering developers of every skill level, everywhere, to create the technology of tomorrow.
Brand Personality: Technical · Sophisticated · Serious · Uncomplicated · Inclusive
Voice & Tone: Clear over clever. Direct. Inclusive. Human. Confident — authoritative without being arrogant, technical but never cold.
Primary Palette
7 colors
Green Scale
6 colors
Copilot Theme (Purple)
3 colors
Security Theme (Blue)
3 colors
Typography
2 fonts
Mona SansGoogle Fonts
Mona SansGoogle Fonts
Icons
git-compare-24.svg
mark-github-24.svg
repo-24.svg
git-branch-24.svg
git-branch-check-24.svg
git-commit-24.svgDiagrams
Experiential
Illustrations
Videos
Mascots
Logos
8 variants
Primary
Horizontal
Icon Mark
Mono
Reversed
Copilot Icon (White)
Primary (White)
GitHub Copilot Lockup (Black)
Social Media
Swag
eBooks Covers
Product UI
